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A MODERN NEWSPAPER THAT SERVES MILAN AND
LOMBARDIA.
Il Giorno, founded in 1956, immediately draws
your attention with a journalistic style that is more than
just modern. Graphically, it sets itself apart by its use
of large and lively titles, an innovative layout style, and
its use of color (it was first among newspapers and for many
years the only one). Its journalistic style is known for its
concise articles with the essential information of the story
in the first few sentences.
Its biggest appeal is its clarity and its
use of spoken Italian.
The results were immediate, started as a
newspaper for Milan and the greater Lombardia region, Il Giorno
is fast becoming an important national news reference under
the direction of the young editorial staff of famous writers
such as Gaetano Baldacci, Italo Pietra, Gaetano Afeltra and
Guglielmo Zucconi to mention a few. It has become the place
for the future of Italian journalism.
The power of the newspapers journalistic
structure was confirmed, after it was acquire by the Poligrafici
Editoriale Group. Attention was given to local events, but
with the clear intent of developing a new model of a daily
newspaper on a national basis. More modern yet keeping with
in the tradition of the newspaper.
Additionally, Monrif's acquisition of the
radio station Gamma Radio, one of the most popular radio stations
in the region of Lombardia, adds to the its media presence.
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