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ADVERTISING TO SUPPORT INFORMATION.
Founded in 1954, SPE ("Società Pubblicità
Editoriale") was created as an advertising sales office for
the Group's newspapers. The level of professional services
and the efficiency of this organisation were made available
even to competitors. With il Resto del Carlino, La Nazione,
Il Giorno, SPE operates in the most interesting Italian regions
from the point of view of advertisement planning, in view
of the high level of income both of families and individuals,
and the high propensity to consume. In the last three years,
SPE has transformed its objective from selling advertising
in newspapers to a multimedia company able to offer integrated
communication solutions in line with a multimedia strategy:
newspapers, magazines, radio, sponsoring, Internet, e-commerce
and outdoor advertising and TV.
SPE WEB. Is the new web advertising
division of SPE. SPE WEB offers to the market one of the most
complete Italian networks for Internet advertising, that includes
all the web pages of the Monrif Group and a relevant network
of connected websites.
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